Cowhide and Rubber

In Montreal where the Canadiens reign supreme, I’m sure we can all understand that it’s nearly impossible to satisfy an insatiable appetite for all things bleu-blanc-rouge, especially in a year like this where the Habs have been very silent. Anything rates as big news these days, as we recently witnessed with the Cedrick Desjarding trade (a.k.a. – what news?) With deadlines and word counts to meet, people who get paid to write and talk about the Habs need to find something to say, and find an angle to come from. That’s perfectly normal; we all have criteria we must meet. One of the things I’m not okay with, and what seems to be happening more and more in 2010 is the amount of inane, predictable questions being posed to players, coaches and management. These silly questions are contributing to a ton of uninteresting, irrelevant content. It should come as no surprise then, that part of the reason why mainstream media is on the decline, while blogs, twitter and facebook are skyrocketing is that these latter channels are producing more interesting content that the creators can share with others.

There’s been a lot written recently about how the mainstream media hasn’t wrapped their heads around social media, and twitter in particular. Two articles that stand out are by @All_Habs (found here), and by @theactivestick (found here). If you haven’t read them already, I highly recommend both articles. The general crux is that mainstream media is still struggling to adapt to a new landscape in which everyone has an equal voice, and where the media is increasingly incapable (or unwilling?) of bringing much added value to a conversation. Also of note is how mainstream media continues their disrespect bloggers. This is also predictable. Bloggers and other content producers in social media are now threatening their livelihoods, where once upon a time in the old days (like 3 years ago), they ruled the roost. The rules have permanently and forever changed, and traditional media stubbornly tries its best to resist or bend social media’s rules to their own benefit, not the community’s. The growing blogosphere, twitterverse and other social media channels are giving fans ways in which to connect with one another moreso than ever before, and it’s only in its infancy. Spending time in each of these channels, I can safely say that I often find myself getting FAR more value from the quality bloggers out there than from media who are becoming increasingly dull, predictable, or, on the flip side, bombastic, flippant and arrogant. I’m so excited for where the future of blogging and social media will take fans and media alike. Will everyone play nice?

I’m not saying that all members of the media are evil (nor do the two articles highlighted above). Far from it. As mentioned in the All Habs and The Active Stick articles, there are many members of the media who DO get it, and more and more are getting on board all the time. The ones that understand social media will thrive. The ones that don’t will lose their relevance (Hello, @damospin). The ones that get it will gather a loyal following. The ones that don’t will be left behind. The ones that interact with fans, and play by the rules of the community they’re in, will win. The ones that surround themselves with their old boys club and pretend that it’s still the one-way broadcast world they’re used to, will lose. The ones that bring value will be thanked with an enthusiastic and engaged following. The ones that openly beg for more followers…well…please be more interesting. It’s not any more difficult or challenging than that. Begging and petitioning for followers is cheap, and lazy.

So where am I going with this, and how does any of this apply to Montreal?

I’m jumping the gun and gazing in to my crystal ball, but sooner than later, Jacques Martin is going to announce who the Canadiens next captain will be. The front runners right now are Brian Gionta and Josh Gorges. I think most agree that either would be an excellent choice, including their teammates. Other candidates in the mix include Michael Cammalleri, Andrei Markov, and to a lesser degree, Tomas Plekanec, Scott Gomez, Hal Gill, and even P.K. Subban.  Regardless of who is selected, it won’t stop some members of the media, looking for sound bites, desperate for something, from shoving a microphone in to the faces of all involved and asking ridiculous questions like:

1. “Were you expecting to be named captain?”
2. “Are you upset that you weren’t named captain?”
3. “Do you think X should have been selected instead of X?”
4. “Should the captain start taking French lessons?”
5. “Will not being named captain affect your upcoming contract status?”
6. “What does it mean to you to be captain?”
7. “How will being named captain change the way you play?”

Let’s make it easy for those question askers right now by answering the questions for them:

1. “No, there’s plenty of leadership here and it’s tough to settle on one guy”
2. “It would have been an honour, but I’m happy for X. He’s a great guy and deserving of his nomination”
3. “No, there’s plenty of leadership here and it’s tough to settle on one guy”
4. “I don’t know…that’s a tough one. There’s so many responsibilities and commitments as a player, but if there’s time then it can’t hurt”
5. “No”
6. “This is a storied franchise with a rich history and to be included with the names that have come before me is a huge honour and a dream come true”
7. “Not at all. The player I was is what made me captain, and I don’t think I’ll change the way I play one bit”

There. That wasn’t hard, was it? Now that we have that out of the way, perhaps the media can think of some better questions to ask that actually bring some value to the fans.

Most, if not all of those questions are 100% predictable. The answers may vary a little, but not much. We know this because we’ve been subjected to the “lather, rinse, repeat” drill forever, or so it seems. None of those questions are going to reveal anything insightful. Nothing written based on these responses will be interesting. None of those questions are intended to do anything but hopefully elicit a response that will fan the flames of potential discord amongst the team, and among the fans. The players are well coached (in the PR sense, not in the on-ice sense, that’s another story!) and are unlikely to give the media anything to run with.

The two points I’m getting at with this post is that the media needs to find ways to keep up with the surging wealth of quality content out there that is being produced by those who have nothing but passion driving them. Take a look at @wyshynsky’s great idea of “Mount Puckmore of all 30 NHL teams”. What a great way to get fans OF EVERY TEAM involved in an interesting topic. If mainstream media want to continue to be a part of the discussion, they’ll need to better use their priveleged access to generate better, more interesting stories and discussions. Even more important, they’ll need to learn to step out of their walled gardens and purge themselves of their “we talk, you listen” mentality.

What’s your take?

I really wanted this to be a more varied sports blog, but the Canadiens are making this too easy (and fun)!

Bob Gainey is now the  former General Manager of the Montreal Canadiens, giving up his job today, and passing the torch to his assistant, Pierre Gauthier (so really, what has changed?).

I’m not surprised. Not at the announcement, and certainly not at the timing. Usually things like this come as a shock, but after I posted my rant on January 28th about the confusing puzzle that is the Canadiens, I was prepared for today’s press conference. After listening to the press conference it sounded as though Gainey had simply felt as though he had nothing left to give. Once the 100th anniversary celebrations were over, and once the Molsons took over, Gainey reportedly began to question his future with the team. In this case, we do have to leave room for the possibility that he has had enough of this job. Maybe he didn’t want to be here anymore, and rather than make moves with his heart and mind in another place, he’s going to relinquish control of hockey decisions. That’s a classy move, and I expect nothing less from Gainey. Of course, I’ve never pegged him as a selfish quitter, but perhaps he read the writing on the wall. We will never know if he’s simply leaving on his own terms, or pulling the chute before feeling the sharp blade of the axe on his neck. There usually is more to things like this, and with changes in ownership often come changes in culture and philosophy. Did Gainey’s views clash with the Molsons?

We have been led to believe that Gainey is leaving now because the roster freeze prompted by the Olympic Games is a natural entry point for Pierre Gauthier to take over and get acclimatized. That’s very possible. On the other hand, perhaps seeing the writing on the wall, Gainey was being denied the independence of doing his job as he sees fit.

Here’s my theory, as simple and speculative as it is: Gainey, in full survival mode, wanted to make some moves to strengthen the team before the March 3rd trade deadline in hopes to make the playoffs, and perhaps secure a new contract. On the flip side, the Molsons are looking more towards the future, and do not want have this team floating in mediocrity, as it has been for years. Obviously, this can be easily debunked if you believe Gainey’s explanation of not wanting to continue as General Manager.

Yes, I know my theory does not make sense. Why would the Molsons, who just spent over half a billion dollars choose to miss the playoffs (or at least make missing the post-season a very real possibility), thus forfeiting playoff revenues. Why? Because this team as currently constructed would get a maximum of 3 home dates. At $2-3 million per game, they would rake in anywhere from $4 to 9 million in extra money. That’s a lot of money for just about everyone. But is it a lot of money for a trio of brothers who just spent upwards of $575 million for their new toy? I doubt it. I believe that the Molsons are emotionally invested in the success of their team on the ice, given the long and successful link their family has with the club. My personal belief is that they want the team to sit at the top of the standings, and not aim for 8th every year, which is what we had under Gainey’s tenure. Maybe I’m certifiably nuts, but I think they’re in this for glory as much as for money. Many will suggest that the opposite of my theory is what’s truly afoot here: that the Molsons wanted Gainey to do whatever is necessary to make the playoffs, and gain that precious bonus revenue, and that Gainey was resistant to mortgage the future in order to do that. Gainey has never been one to give up on the post-season, and I doubt he’d start now. Evidence for this can be found in that he let many free agents walk away for nothing over the years instead of trading them and acquiring assets for the future. Making the playoffs can come at a cost, and that cost is losing free agents for nothing in return. In essence, guys like Souray, Streit, and Ryder were traded for a few playoff games and cap space. That’s what leads me to believe that Gainey is looking to add to this team, instead of look to the future.

image courtesy of Getty Images

It’s not important which one is right, or if either are right. This could truly be a case of a guy who’s had enough. Or, it could be a guy who’s quitting before he’s fired. We will never know if this is truly the case, and we will have to accept the “passing of the torch” reasoning behind his resignation.

But let’s take a look at why the Molsons would bother resigning Gainey to a long-term deal.

During the off-season, Gainey convinced the Molsons that it was possible to radically rebuild a team with tons of cap space rather that look to the future via the draft and prospects. Perhaps it can be done. But it looks unlikely that the group Gainey put in place is getting the job done. A series of free agent signings (including some puzzling signings on the blueline),  and worst of all – the hiring of a coach who’s best days are well behind him all add up to this team being in the same place as it has always been – fighting for 8th place. Bob Gainey wanted to bring in younger, durable players after guys like Koivu, Kovalev, Tanguay, etc repeatedly fell to injury or mood swings. That Cammalleri, Gionta, and Gomez were all uncharacteristically injured for long stretches this season is truly unfortunate, both for Gainey, the team and fans. But the truth of the matter is that for every positive move Gainey made, he also made mistakes. Take the signing of Alex Tanguay for example. Gainey traded a 1st and 2nd round draft pick to get Tanguay, and had no second thoughts about resigning him again for this season. 2 high draft picks in exchange for 50 games, 41 points. That’s simply indefensible. I would not have brought Tanguay back either, but nor would I have made the move to bring him in (that Tanguay is now in Tampa earning half of what he made in previous years is evidence enough that nobody else  wanted him either) in the first place. Don’t want to blame Gainey for that? Then blame his pro scouts (there’s Pierre Gauthier again), or blame Tanguay himself. Either way, the trail leads back to Gainey’s office. The hiring of Jacques Martin may very well be the most serious error of all. I’ve gone on at length about that hiring in previous entries. The fact is, in a market like Montreal you cannot continually hire and fire coaches (especially the one you claim is the best move you’ve made), bring in heartless, fragile or inconsistent talent, underachieve in the playoffs,  and not improve the “guts” of the team’s operations and not eventually face the music. Like I said in this post, he’s in year 7 of a 5 year plan. Isn’t that enough time? If not, then what is?

Let me ask this: What has transpired with Gainey as Habs GM that, in your view, warrants him staying beyond this season? I’m not talking about the “who is a better replacement?” argument. Lack of obvious options to the every day fan should not prevent the Canadiens, or Gainey, from doing what’s best for the team.

Answer these questions for yourself:

Has the farm system been improved? Yes, a little bit. Guy Boucher seems to be a future star coach, and a couple players look like they’ll have an impact in the NHL, if they’re developed properly, and if they aren’t traded away. That’s about it. The Bulldogs can now provide the Canadiens with several depth players, and are restocked in that regard. But there are no stars coming.

Have the Canadiens had any real success under Gainey? No, and don’t tell me about finishing #1 in the East 2 years ago. That was a fluke. You know and I know it, and furthermore since when was success in Montreal measured by finishing 1st in the East? And don’t bother with the 2 first round wins over the Bruins. If anything is dismissible, it’s 1st round playoff victories. Making the playoffs 4 times is also a hollow argument. Yes, it’s an improvement over the previous regime, but again, that’s not good enough for a team like the Canadiens.

Have young players developed once getting to the NHL? No. Definitely not.

Is the team well positioned for the future? I don’t know. It will take some time yet see if Gainey’s master plan from last year ever pans out, but we sure are saddled with some long term deals to players and coaches, so we likely have lots of time to figure it out.

The end result in my view is that the team is slightly better off now than it was in 2003, and I expected more than “slightly better”. But in Montreal, the bottom line is the Stanley Cup. Always has been. The banners in the rafters remind us of that every day, yet many fans have been reprogrammed to believing that mediocre (i.e. 8th place) is now good enough. 15 years of treading water will do that to a fan base. Under Gainey, the number of years that the Canadiens went cupless jumped from 10 to 16+. Are you ok with that?

Including himself, there have been 4 coaches behind the Canadiens bench since 2003 when he took over (Julien, Gainey, Carbonneau, Gainey, Martin). Yes, yes. I know. President Pierre Boivin handcuffed Gainey in to hiring Jacques Martin. Boivin should be kept to the business side of things. He’s good at that. But this post is not about Boivin. It’s about Gainey. And the truth is this team is not in any better shape in 2010 than it was in 2003 when he was brought on board. He had huge expectations and they were not even close to being fulfilled, and all signs indicate that they are not going to be realized any time soon.

Inconsistency from game to game, season over season took place on Gainey’s watch. We can blame coaches, scouts, players themselves, media, fans and the weather, but ultimately, Gainey, like everyone else in this world who has a boss has to answer for his team’s performance. Given how it’s been such a long time since we’ve seen winning hockey in Montreal, you may not remember what a contending team looks like. You may think that if things had gone slightly differently, that 25th banner would already be hanging from the rafters. I would suggest you get the sniffing salt out. When was the last time you had confidence that this team could compete with the league’s true powers in a 7-game playoff series? Personally, I haven’t felt that way in….well…I can’t remember. Oh, wait, I do remember the Canadiens upsetting the heavily favored Bruins twice in the past few years. But I suggest you review the Canadiens record vs the Bruins in the playoffs. Regardless of their standings, the Canadiens have an overwhelming margin of victory. Playoffs or not, this team is not coming together as Gainey had planned. His plan from last summer was never guaranteed to work. It was a gamble and he knew this when he put his cards on the table. His plan has not paid off and rather than slink out of town on the heels of a 9th place finish, he’s leaving now, while it’s still his choice.

Gainey is accountable for the team’s performance, and survey says that it has not been up to snuff. Not even close. We can make all the excuses in the world for people that we like, and we like Gainey a whole lot, but at some point, the cord has to be cut and you have to move in a different direction. Today, Gainey made that decision for the Molsons. He was given the mandate to have this team contending for the Stanley Cup in time for the team’s 100th birthday. That time has come and gone, and the Canadiens still find themselves spinning their wheels in the standings. As alluded to at the press conference, Gainey began to question his future with the club when the Gilletts left, and at the conclusion of the 100th anniversary celebrations. With his mandate unfulfilled, he knew his time was up, and he is choosing to leave on his own.

If you’re still reading this (first of all, thanks!), you’re probably convinced that I don’t like Bob Gainey very much. Nothing could be further from the truth. The man is a rock, and he’s probably one of the most upstanding people you’ll ever meet (note: I have never actually met him). But in the end, he did not accomplish what he wanted, what the fans wanted, nor what was expected of him by his bosses. What many people, especially those who bore witness to the great Canadiens teams of the 70’s (I am not in this group) will have trouble with is separating Gainey the player, Gainey the captain, Gainey the hero from Gainey the General Manager when defending him. These are 2 different careers, and one should not be judged in light of the other.

This is not a day for celebration, but rather it’s a day to reflect on what this team has done, and where it is going. Gainey’s number 23 hangs in the rafters at the Bell Center among the very best to ever suit up for the team, and rightfully so. He was a great player, a great captain, and a terrific role model for many years. He just didn’t have the golden touch as GM of this team. Not many people do. His presence and voice is still valid and still respected, and I’m glad that he will remain (for now) as advisor to Pierre Gauthier.

Perhaps Pierre Gauthier is not the permanent answer, but at least now things are moving, albeit slowly. At the end of the press conference, we look at the team and what do we see? A team where the General Manager and his assistant have simply changed titles. So if you liked where this was going over the past 7 years, this should come as good news, as very little has changed. If you didn’t approve of the team’s direction, perhaps this is the start of something new.

I just have one thing to ask: Can we get please get off the hamster wheel already?

This post is an extension of a conversation that started with this blog post.

I may be getting ahead of myself, as Habs fans have been known to do, but as the team continues to make a push for the playoffs sans 2 of their top scorers, the questions are swirling concerning the futures of General Manager Bob Gainey, and Head Coach Jacques Martin. The former is in the last year of his contract, the latter is in the first year of a 4 year deal that pays him $1.6 million dollars per season.

In the case of Martin, there are 2 types of people:

1- those who think he’s done a good job considering the injuries the team has endured,
and
2- those who think he’s a square peg for a round hole. A guy who brings the exact opposite system than is needed in Montreal, considering the personnel Gainey brought in during the summer of 2009.

As alluded to in this blog, the next few days (or even hours) may give us a clue as to what kind of ownership we can expect from the Molsons. Will they demand that their new half billion dollar toy bring in playoff money, or is this really about putting the best team possible on the ice? What kind of vision do they have for hockey; both the business and sporting sides of the game? A move now by Gainey to acquire a rental likely means that the Molsons want to be in the playoffs. Acquiring a rental also unfortunately indicates that the Molsons believe the Canadiens are on the right path, or worse yet, that striving for 8th is an acceptable strategy so long as the stands are full. Standing pat, or selling players before the deadline probably means that they are looking to the future, and thus waving the white flag on this year. In this case, are they going to grant both Gainey and Martin mulligans for this season? After all, it is Martin’s first season; a season in which the Canadiens rank near the top of the league in “salary lost to injury”. Check out this blog post which tracks the league’s teams in terms of dollars lost to injury. Would it be fair to fire a coach with his experience after just 1 season? Jacques Martin is not Barry Melrose. Is it realistic to expect the Molsons to pay $1.6 million for the next 3 years for Martin to stay away, while paying Carbonneau for one more year to do the same? (Of course, they could always find something else for Martin to do within the organization). It’s at this point where we need to talk about Hamilton Bulldogs head coach Guy Boucher. It goes without saying that when he was plucked from the QMJHL’s Drummondville Voltigeurs to coach the Canadiens top farm team, that he was also being lined up as an eventual head coach in Montreal.

The reviews of Boucher’s work through less than one season have been rave, and the Bulldogs’ record speaks for itself. The ‘Dogs lead their division by 9 points, and sport a sparkling 31-12-7 record. Recent Canadiens callup Mathieu Darche had this to say about Boucher in an article featured in the Montreal Gazette on January 26th:

Darche said that Boucher “thinks outside the box” and employs a “new-age” system. But the fundamental principle is one that mirrors Jacques Martin’s old-school approach.

Mathieu Carle said he had learned more in a month under Boucher than in his 2 previous seasons in Hamilton combined. Bingo. It is this sort of review that makes it so tantalizing to turf Martin and bring Boucher and this “new-age” system to Montreal. This begs the question of what Don Lever was doing down there?

A more important question to ask may be “is Boucher is ready for the NHL?” Yes, Boucher’s a Quebecer, and is more than aware of the pressure and expectations of the fans and media. Despite management’s apparent insistence on mediocrity, the fans still expect the cup. Being aware of this is one thing. Being subjected to it is another. Coaching kids, busts and career-AHLers is not the same as coaching pampered millionaires. Granted, Boucher carries some heavy credentials besides his considerable coaching chops: He has Arts and Engineering degrees from McGill and a Master’s degree in Sports Psychology from the University of Montreal. He’s going to be the real deal. The question is when.

Another angle of this conversation again lies with the Molson’s motivations. If you bring a star-coach-in-waiting to Montreal, you’d better be doing it because you want to keep him for a long time. The Canadiens spent a decade pollinating the league with Quebec-born rookie coaches like Alain Vigneault, Michel Therrien, Claude Julien and Guy Carbonneau, only to fire them within a couple years. All with the exception of Carbonneau have gone on to have success elsewhere (and I’ve long believed that at least one of those names will once again be behind the Habs bench some day).  This must be avoided with Boucher. The Canadiens cannot afford to be the league’s coaching feeder system any longer. It is both costly in terms of money, and organizational stability. By bringing up Boucher now, one would assume that the Molsons are opting to rethink the way the team approaches hockey. With the relationships Boucher is developing with his players in Hamilton, it would be a natural progression to have them mature together in Montreal. Don’t let premature expectations interrupt this.

Are the Molsons forward-looking enough and strong enough to send the message that a new direction is needed? Can they stay the course when attendance dips or when media & fan scrutiny reaches a fever pitch? A hot topic of conversation this morning on the Team 990 was that of rebuilding the team from the ground-up. The results of Marinaro’s very unscientific poll were overwhelming. The vast majority of fans were pro-rebuild. And by rebuild, the understanding was to finish dead last for 3-5 years and draft the elite. It meant installing new management, new coaching, and a new culture under the Molsons. But what this poll does not take in to consideration, is the thousands of people who pay many thousands of dollars for season tickets. A couple season ticket holders called in and said they would not pay the outrageous prices to watch a team get their brains beat in every night for 5 years. And therein lies a big hurdle. Money talks. Either the Molsons flip the mouth that feeds the bird and rebuild anyway, or they keep their coffers full and maintain the status quo.

Bringing up Boucher doesn’t really hint at what Gainey’s future looks like. He’s the one that slotted Boucher in Hamilton after firing Carbonneau and poaching Don Lever from the Bulldogs, thus bringing him to Montreal doesn’t violate the sanctity of the “GM having his own guy in place”. Hopefully Gainey’s had himself a heart-to-heart with the Molsons about what has transpired over the last 7 months. It’s the least that needs to happen. Gainey, for his part managed to convince the Molsons that he can rebuild a team with his free cap space (the space he gained by allowing nearly a dozen free agents walk away). He had to know in his own mind that this approach was at best a risky proposition. So far, the results have been less than expected. Can he convince them again that he’s worth keeping around?

I think if they’re serious about having a good team for years to come, they at the very least need to look around at who’s available to run the team from the GM’s chair. Failing a suitable candidate, I can probably find it within me to extend Gainey for another 2 seasons, but under the condition that the focus be on the future. If I’m the Molsons, I just spent $575 million dollars on this team. I probably have $4.8 million somewhere to get rid of Jacques Martin.

It all boils down to going down 1 of 2 roads: Keep Gainey, get Boucher here and keep him here, à la Lindy Ruff: through good and bad times. Instruct Gainey that all moves are about the success of the team 2+ years down the road.

The other road is a good old fashioned house cleaning. Let Gainey walk away with his head up, and cut Jacques Martin loose. Find a new GM with vision, and let him do his thing here, while Guy Boucher continues his good work in Hamilton. There will be plenty of time for him to make his mark in Montreal. In this case, Habs President Pierre Boivin, head of Marketing Ray Lalonde and head of PR Donald Beauchamp would need to craft messaging that helps sell a total overhaul to a fan base hungry for Stanley Cup success.

Either way, it’s time for the Molson Brothers to reveal their plans and motivations.

What do you do if you’re the Molsons? What do you think about Guy Boucher coming to Montreal as soon as next year? Is he ready for that?

There’s 2 things I know before I even get started:

1- Some will brand this as typical Habs fan panic.
2- This post is going to be all over the place.

Where to start? Let’s begin with the roller coaster that has been the 2009-10 season. We’ve seen this team drop 5 straight, and turn around and pull even again. We saw them steal many, many points by goaltending heroics, and a terrific powerplay. These things masked the fact that this team was outplayed and overmatched night after night. If anyone’s counting, this team, through 55 games has had two 5 game losing streaks, one 4 game losing streak, one 3 game losing streak, and four 2 game losing streaks. To counter that, they have had two 4 game winning streaks, one 3 game winning streak, and four 2 game winning streaks. Add it up: 17 wins, 25 losses. Not good.

Some people blame the players for this; they are millionaires and should play like it. What this silly point of view fails to realize is that there are millionaires on the other team paid to do the same thing, and there are millionaires behind the benches that are paid to steer the ship.

Some blame the coach & his so-called plan. I am one of those people.

This mess is largely on Jacques Martin and Bob Gainey. The Canadiens dropped half of last year’s team. Gainey replaced them all with experienced players that have had success in the NHL. He brought in Stanley Cup rings with Gomez, Gionta, Gill, and Moen. He then surveyed the coaching landscape and decided that because there were no coaches that suited the 3 magic criteria (bilingual, experienced, professional), that he would have to pry Jacques Martin out of Florida. And pry he did. Martin now has a 4-year deal with the Canadiens.

55 games in to the season, many Canadiens fans want Martin gone. Personally, I wanted him gone after 25 games. I thought perhaps I was being hasty. The Canadiens were ravaged by injury, but something wasn’t sitting right with me. This team was not passing the sniff test. The pieces didn’t add up. The Canadiens were out there game-in, game-out getting their brains beat in. Not on the scoreboard, but everywhere else on the ice. Outshot by 2-1 margins, outhit, too many penalties, atrocious defensive zone coverage. Turnovers…oh lordy the turnovers. As of last week, 4 of the top 8 turnover leaders in the league were on the Canadiens backend. These are things that Jacques Martin made a name in fixing. A defensive guru like Martin should be spitting nails at a stat like that. Instead, the trend continues. He has simply not adapted to the realities of the new NHL. So anyway, there I was telling myself that once the injuries healed, and the guys got back, a coach like Martin would figure it out and get these guys in the right direction. I have been closely watching the team (even more closely than before, if that were possible) since Markov came back. We all thought that his return would be a watershed moment for the team. It certainly looked as though it would be, as the Habs rolled through a 7 game road trip with a 6-1 record and Markov racked up more than a point per game. Also recall that Halak was particularly brilliant on that stretch. Then things went downhill. The poor, listless performances resumed, and fast. It was then that I decided that Martin had to go. But the little dude on my shoulder said that I was still being too harsh. Martin has been around forever, and at least deserves the dignity of coaching 1 full season. What message would you send to other potential coaches in the league if you fired a tenured, respected hockey man like Jacques Martin after less than 1 season? A season that has had its share of ups and downs. It certainly wouldn’t have prompted a lineup of great candidates knocking at Gainey’s door. Or would it be Boivin’s door? Or the Molson’s door? Because if you think that Jacques Martin has to go, then Gainey has to go, too. He is now on his 3rd coach (though he inherited Julien, and 4th coach if you include Gainey himself). He hand-picked Guy Carbonneau to succeed him and called him “the best move he’s ever made” while GM of the Habs, then fired him a couple months later. Oops!

Gainey’s 9 lives have run out. He may have been limited to a guy like Jacques Martin, but he’s made more than 1 big mistake. Never signing or drafting the big, skilled center this team has been lacking for years is a glaring hole in his tenure. He’s currently on year 7 of a 5-year plan that he set in to motion. He had full support of a very generous George Gillet. He had the blessing of the Molsons to retool using newfound cap space rather than rebuild via the draft. If the team is in better shape now than it was in 2003 when he took over, then it is only so in the bottom line. At most, they are marginally better on the ice, and on the farm. Do the Molsons have the fortitude to make such sweeping changes at this juncture? This is their 1st season as new owners, and this is not how they wanted to start their legacy. Their family’s past runs long and deep, and mostly knew massive success as owners of the Canadiens. They could stand pat and hope it rights itself, or they can be bold and start putting their stamp on the team. I don’t know if they keep confidantes on the side who could help them identify a new management team and other talent. That would be a tough order. What we do know is that the Molsons were watching their new 567 million dollar toy, and could not have been happy with what they saw. I am convinced that they were evaluating the team for themselves. As Arpon Basu said in his great blog today:

“Anyhow, my point here is that the March 3 trade deadline is only three days after the Olympic trade freeze is lifted, which means the Canadiens only have nine games left before that date. Normally, this is about the time where teams make their final decisions if they will be buyers or sellers, where they try to objectively determine if their team has a chance to make the playoffs, where the character and soul of a team is under constant evaluation.

If you were the ones in charge of that evaluation, what would you think of your team right now? Not only based on the past two games, but the entire season, or even just the month of January? I’m not sure I would be looking for ways to load up for a playoff run right about now, and if that’s the direction Bob Gainey wants to go he needs to consider looking at which pieces he wants to move.”

That’s a bang on assessment. I believe that the Molsons won’t allow Gainey to make any major moves with this team. They can’t possibly believe that this team can do damage in the playoffs, even if they somehow managed to add Ilya Kovalchuk.

I don’t think the Canadiens can afford any more half-measures. There are some rotten elements to this team, and they need to be fixed. It’s time for the Molsons to get aggressive with their new toy and start instilling a new culture built on excellence at all levels of the organization. Start with Boivin. Get someone who cares about the team, and not public relations. The best public relations in this city are in the form of wins, especially in the playoffs. They should continue down the hall from Boivin’s office to Gainey’s and let him walk away at season’s end. He should not be allowed to tinker with this roster anymore. Recognize that he’s also looking for a contract and may want to do whatever he can to make the playoffs and preserve his job. He’s been given enough leeway already to make that happen. It ain’t happening.

Finally, Jacques Martin. I know it’s year 1 of his 4-year deal. But we all know this isn’t working. He’s a square peg, and this NHL is a round hole. He doesn’t fit. Perhaps he can stay on as a scout, but he cannot stay behind the bench any longer.

To atone for this, I’d even swallow an increase in the price of a beer at the Bell Center. At the rate this team is going, the fans will have to drink themselves in to a stupor just to get through 60 minutes. They’d recover the payout money to Martin in no time.

Get it over with. It’s time! Besides, we bloggers are running out of things to talk about!